A few weeks ago we ran a competition to win a copy of the excellent “The Art of SEO“, recognised as “Best Search Engine Optimization Book in 2009? by readers of Lee Odden’s TopRankBlog.
There were many entertaining and insightful entries, which made choosing one winner too difficult. So, I chose 3.
The Art of SEO is a book authored by SEO and Digital Marketing experts, Eric Enge (Stone Temple Consulting), Stephan Spencer (Netconcepts) Rand Fishkin (SEOmoz) and Jessie C. Stricchiola (Alchemist Media). You can get a brief preview on Google Books, read several reviews, or admire the author’s achievement in being recently voted “Best Search Engine Optimization Book in 2009″ by readers of Lee Odden’s TopRankBlog.
A really useful technical search engine optimisation reference book. I bought it for my development team back at 4MAT – ended up pinching it when I left it was so good!
For ASP.NET developers or project managers / SEO’s with technical experience this SEO reference book provides a solid guide to established SEO development techniques..Particulary, the guide to url rewriting (with particular attention to ISAPI rewrite) was extremely helpful. Many little gems (such as the easy way to handle lower case redirects) came out of this book.
You don’t even have to be creating a site from scratch, there’s helpful advice for developers on the right way to implement SEO development on existing sites too.
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