Technical eMarketing (SEO/SEM) Executive

Job title: Technical eMarketing (SEO/SEM) Executive
Salary: 22,000
Location: London
Industry: Media
Company name: Progressive Digital Media
Company website: http://www.progressivedigitalmedia.com/
To apply contact: oprecruit@progressivedigitalmedia.com

Company Information:

Progressive Digital Media Group is an international digital media company providing specialised integrated digital marketing solutions. Thanks to our extensive array of value-added services and products, we boast the expertise to create a media platform to suit any customer requirements.

Job Description:

Progressive Digital Media is an international media company providing world class publications, events and reference websites.

We are seeking an experienced, self motivated individual to join our dynamic, fast-paced and growing in-house online marketing team within the electronic media division. As a Technical eMarketing Executive, you will be responsible for managing, maintaining and increasing the web presence and traffic of key strategic B2B websites within our portfolio.

Key Responsibilities:

• Manage, maintain and increase the online presence of in-house B2B websites by utilising modern White Hat search optimisation and marketing techniques.
• Manage & implement specific marketing projects which are given to you, ensuring strong communication with all parties.
• Utilise analytical tools and methods to identify new SEO/SEM opportunities, and to track the success of your SEO/SEM campaigns against set targets.
• Perform regular technical site appraisals for search optimisation purposes.
• Research new content opportunities and make recommendations to site editors.
• Perform organic link acquisition research and conduct link-building campaigns.
• Use keyword research & competitor analysis to identify new opportunities for optimisation and marketing of our websites.
• Contribute to projects involving site usability & navigation, statistical tracking, analysis & reporting, site maintenance, structure & specification, keyword research & competitor analysis, audience analysis & segmentation, link building, social media marketing, public relations & press releases, PPC, keyword analysis & segmentation.

Qualification/Experience Required:

• Have the equivalent of 2-3 years experience in web marketing (internet / online marketing / SEO / SEM) for B2B products.
• Be fluent in the English language (both spoken and written) and able to demonstrate a good understanding of correct grammar.
• Have a sound awareness of search engines and how to optimise a page in order to improve its relevance for online marketing purposes.
• Be competent in all aspects of technical search engine optimisation and in appraising websites for SEO, and will be skilful at search engine marketing.
• Have a track record in planning and delivering effective B2B search engine optimisation and marketing campaigns that meet their objectives.

Having a Google Adwords Professional qualification (or equivalent) is desirable but not required.

If you would like to apply for this position, please submit your CV with a cover letter

Skills / Experience:

• Have a strong technical background and an analytical mind.
• Have experience working with WebTrends (or similar) web analytics software to analyse visitor data with the aim of improving SEO and SEM.
• Be comfortable hand coding clean XHTML and CSS.

To apply for this position, contact oprecruit@progressivedigitalmedia.com quoting SEOgadget.co.uk jobs.

More information / contact details:

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