Posts tagged as:

WP sidebar

How to reduce your blog bounce rate

by richardbaxterseo on July 24, 2008

Here’s a quick update on the results of applying some basic optimisation of your blog sidebar to reduce the bounce rate on your blog.

About two weeks ago, I wrote this post on displaying features conditionally in your wordpress sidebar based on the page you’re viewing by using some very simple php. Basically, why display all of your outbound links (blogroll, twitter and so on) on every single post on your entire blog site? I got that idea from the rethink your sidebar section of Yoast.com’s Wordpress SEO guide.

Check out the sidebar on my homepage and compare it to the one on the post. Here’s what’s happened:

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Rethink that sidebar, Again! Advanced Wordpress SEO

by richardbaxterseo on July 16, 2008

The Wordpress sidebar is such an important piece of real estate on your blog, a lot of internal navigation clicks happen there and lots of people can exit through the links you display there too.

So why does such an important part of your blog get ignored, or at least treated in exactly the same way on every single page, be it the homepage or a single post? Developing an idea from Joost’s Wordpress SEO guide, I’m going to look at how you can customise the links or features you display relative to the page your visitor happens to be, er, visiting.

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