Tag Archives: Structured data

Google launches Rich Snippets Preview Tool (RDfa)

By richardbaxterseo |

You (hopefully) remember a few posts on SEOgadget discussing HTML5 and the impact that structured data will have on SEO, and if you do, you’ll remember me banging on about my hcard implemention too. I’ve been convinced for some time now that Google’s attitude towards structured HTML markup is really starting to get serious, which is why today’s news is very exciting.

On this, the last meaningful day of Summer in the UK I say, thanks be to Google for giving us their Rich Snippets Testing Tool allowing even us mere mortals to view and tweak a rich snippet result after implementing a structured markup modification on a site.

The Future of SEO – Structured Markup

By richardbaxterseo |

Structured Data - the future of SEO

Photo: AsGood

Ever since I started doing SEO, I remember coming across “The Future of SEO” style blog posts, taking a punt at what the future might hold in store for Search Engine Marketers. Among some of the more recent posts on the topic, Rand at SEOmoz gave a lot of weight to user data and the social graph beginning to play a role, while, over at SES San Jose, experts discussed subjects ranging from search query refinement for better results quality, to understanding semantic intent in search queries and the mechanics of mobile search.

The Future of SEO