Nathan Buggia, Live Search Webmaster Central, Lead Program Manager, Microsoft
Tom Critchlow, Head of Search Marketing, Distilled
Mikkel deMib Svendsen, Creative Director, deMib.com
Dave Naylor, Owner, Bronco
A fantastic session covering some of the issues faced in doing SEO in a Web 2.0 environment. In particular, Tom from Distilled offers up some cracking tips using real examples of great SEO implementation on Web 2.0 sites.
Nathan opened with a case study on Arbor snowboards. I’m a lib:tech fan so interesting case study!
He used Google trends to compare brand search to “snowboards” to demonstrate the potential gap in business by not optimising for “snowboards”. The title tag on the Arbor site uses the term “Arbor” Read the full post...
I’ve just returned from a successful first day at SMX London 2008. There have been some fantastic speakers and some great people to meet. In my “post LondonSEO” capacity, here’s a brief roundup of some of the highlights of the day.
Keynote:
Nathan Buggia, Lead Program Manager, Microsoft Live Search Webmaster Center
ZhaoHui Tang, Principal Group Program Manager, Microsoft adCenter
Zhao presented a great excel plugin that imports keyword data directly into Excel 2007 from Microsoft Ad Centre intelligence. It’s called “adCenter Add-in Beta for Excel 2007″ and it’s extremely impressive. Here are some screenshots of it in action:
Read the full post...
I’m really pleased to be popping my speaking cherry at SMX London 2008! I’ll be speaking on the ”Industrial Strength SEO” panel in the “Heavy Duty SEO” track.
In particular, (and thanks to my experience as UK SEO Manager at Cheapflights.co.uk), I’m going to be discussing some of the organisational challenges faced by SEO’s and their teams in large organisations. If I’ve got time I’ll leave you with some SEO tips too.
On the panel is Bronco’s Dave Naylor, Gary Moyle, SEO Consultant at Guava and Adam Sherk, Search/PR Strategist at Define Search Strategies. Read the full post...
