Tag Archives: smx advanced

Real Life Link Building Examples [SMX Advanced 2010]

By richardbaxterseo |

SMX Advanced Logo

Yes, yes. Do a top 10 list. Got it. Attract links with rewards. Heard that. What else you got when it comes to link building? In this session, link builders share real life stories of how they obtained hard-to-get links. Is it the relationships, stupid? Focusing on what matters?

Tips and strategies, for the professionals, at SMX Advanced Seattle 2010 featuring Debra Masteler, Roger Monti, Gil Reich, Chris Bennet, Arnie Kuenn.

SEO For Google Vs. Bing: How Different Are They? [SMX Advanced Seattle Tips]

By richardbaxterseo |

SMX Advanced LogoIs there that much of a difference between ranking factors for Bing versus Google to justify all the efforts in “optimising” for both engines?

The first of a series of awesome panels at SMX advanced features Matt Cutts (Google), Janet Driscoll Miller (Search Mojo), Rand Fishkin (SEOmoz), and Sasi Parthhasrarathy (Program Manager, Bing) to explain exactly that.

Useful stats – Bing Vs Google

When Bing and Yahoo combine, the new engine will have around 30% market share (US), so it’s pretty key to start thinking about your traffic from a two engine world, if you haven’t already. Bing can “outperform” on certain metrics – the quality of the traffic, pages per visit, bounce rate is very high in comparision to Google.

Flash & Search: How’s It Going These Days? – SMX Advanced

By richardbaxterseo |

After such a fun lunch talking about Battlestar Galactica with Michelle and Michael, time to get on with our next session: Flash & Search: “How’s It Going These Days?”

Our Speakers:

Damien Bianchi, Regional Director of Client Strategy, Global Strategies International
Gregory Markel, Founder/President, Infuse Creative
Jonathan Simon, Webmaster Trends Analyst, Google Inc.
Larry Sivitz, Founder/Editor/Search Strategist, Seattle24×7/SearchWrite.com
Shari Thurow, Founder and SEO Director, Omni Marketing Interactive

First up we have Larry Sivitz presenting “using your head about Flash SEO”.

He opens by taking a poll of the number of people using flash elements in their site, more than two thirds of the audience raise their hands. He then asks who is using 100% flash sites and very few people raised their hands.

Conducting An SEO Audit To Troubleshoot Problems – SMX Advanced

By richardbaxterseo |

We’re back for day 2 of SMX Advanced. My first session of the day: “Conducting An SEO Audit To Troubleshoot Problems & Tune-Up Performance” modertaed by Vanessa Fox. Speaking on the panel:

Adam Audette, Founder, Audettemedia, Inc.
Vanessa Fox, Contributing Editor, Search Engine Land
Derrick Wheeler, Senior SEO Architect, Microsoft

Here’s the overview of the panel:

Has something gone wrong with your organic search engine traffic? An SEO audit might be in order. This session covers how to conduct an efficient audit that troubleshoots real problems, rather than taking you down blind alleys. It also helps you reassess your current SEO efforts for areas that can be tweaked and improved.