What Makes for a Great SEO Conference?
Returning from this year’s A4UExpo in London, We’re feeling a sense of inspiration and a renewed sense of vigour towards conferences in our industry. Shows like A4UExpo are great for the attendees, exhibitors and speakers. A really good conference can live a long and prosperous life, but why?
What makes attendees love a good conference?
- Great content
It sounds obvious but it’s true. The speakers chosen to speak have an obligation to provide it, and the organisers have an obligation to choose the speakers who can. If attendees leave having learned new skills then the chances are they’ll have left sporting a smile. There is nothing worse than sitting watching a speaker work through slides that actually tell you nothing, or worse, talk you through the same points you heard last year. Content is king on your website and it’s king at a conference.
