recruitment seo

My last post looked at optimising a key area of your recruitment website content – your vacancies.

Vacancy optimisation is designed to capture traffic for long tail search like “landscape gardener job in Rickmansworth”, and that long tail can mean a 30% uplift on your site traffic. But there’s another search behaviour in recruitment. Brand search.

It sounds obvious when you say it out loud. Job seekers are looking to work at specific companies. Would you like to work at Google? Maybe Mencap? Perhaps Microsoft? There are already recruitment agencies cashing in on this search. Let’s try some searches:

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In the last post I discussed some of the basic elements of a search engine optimised homepage on a recruitment website. For part three of my recruitment seo guide, we’re going to talk about vacancy pages.

Vacancy pages. How many jobs has your recruitment agency had in its database since the company started, each vacancy lovingly typed into a database by one of your recruitment consultants, hundreds? Thousands? Tens of thousands?

How do search engines find all of these jobs? have you built your website with the ability for search engines to crawl, index and rank your jobs pages?

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