Search engine rankings are NOT useless
There’s been lots of buzz about the worth of search engine rankings recently. First, Google go public about banning rankings checkers like web position gold, then the SEO blogosphere joins in to collectively slam the merit of monitoring search engine rankings.
There have been some excellent and compelling arguments for and against becoming fixated on rankings. Even in the last few days I’ve read a great post from Eduard Blacquière on Yoast.com (congrats, by the way Joost!) which covers the subject very nicely, particulary mentioning skewed search results thanks to personalisation (if you’re logged in to a Google account, though, yes?). The article finishes with metrics that are far more useful to an SEO – check it out if you have time.
