Tag Archives: page load performance

Improving Site Speed – Talk About The Business Benefit

By richardbaxterseo | Published April 12, 2010

For many months now, webmasters have been responding to signals from Google that page speed would soon become a ranking factor. Very recently, Google confirmed that for a limited set of queries, Google.com (US) results are influenced by page load times (around 1% of queries). Although you shouldn’t panic about this announcement, it may be wise to be prepared for a wider implementation of the change across Google’s search results.

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Photo credit: Ed Callow

Thing is, if you haven’t been optimising your site performance for improved speed until now, you may have missed a trick (or a conversion, email registration, repeat visit or some other valuable metric).  Read the full post...

Tools to Speed Up Your Site – Ready for 2010

By richardbaxterseo | Published November 23, 2009

Matt Cutts recently referred to a movement inside Google to begin using page load times as part of the organic ranking algorithm, describing the factor as one of his ‘what to expect in 2010? bullet points in a presentation at PubCon Vegas 2009.

Two cars driving in a 60 mph speed limit
Creative Commons Attribution 2.0 Generic License Photo by: lrargerich

Most webmasters and SEO’s have seen this as a positive change, and Google have already started doing a lot to support webmasters in their quest to pursue a faster, more efficient website. They’ve even begun developing a new protocol, “SPDY” to improve upon the “HTTP” protocol to create a “2x Faster Web”. Google’s make the web faster project provides background reading and resources as part of their mission to “improving the web for all“.  Read the full post...