Matt Cutts recently referred to a movement inside Google to begin using page load times as part of the organic ranking algorithm, describing the factor as one of his ‘what to expect in 2010′ bullet points in a presentation at PubCon Vegas 2009.

Photo by: lrargerich
Most webmasters and SEO’s have seen this as a positive change, and Google have already started doing a lot to support webmasters in their quest to pursue a faster, more efficient website. They’ve even begun developing a new protocol, “SPDY” to improve upon the “HTTP” protocol to create a “2x Faster Web”. Google’s make the web faster project provides background reading and resources as part of their mission to “improving the web for all“.
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