Photo by: m4rlonj
Here’s a quick and handy (and headsmacking) link building tool tip you should try the next time you’re link building for a client by using competitor back links data as a starting point.
We know that the “Competitive Link Finder” tool (or, “Link Intersect Tool”) offered by SEOmoz Labs offers insightful comparison on your competitors most powerful back links, with a useful notification if any of those back links are missing from your link graph. My tip involves using two tools offered by Labs to get the most out of your link building strategy.
Photo by stevendepolo
Some SEO’s argue that irrelevant links have long been detected and discounted by search engines, making related links an important part of your link building strategy. Do you really need large numbers of “relevant” links to get a site to rank for your top keyword?
No. As long you’ve built links on reasonably trusted, authoritative domains, and you’ve thrown in some (sometimes over) optimised anchor text for good measure, you can still rank. That’s not to say relevance plays an important role, but not as much as one as I had been hoping for.
I recently registered on Kiva.org after being introduced to the site by a colleague at the office. Kiva is a “person-to-person” micro-lending website, empowering individuals to lend directly to unique entrepreneurs around the globe. We’re talking $25 microloans, to people who need them. The money really makes a difference so, SEOgadget’s (very, very small) monthly advertising revenue now goes to Kiva.
What’s this got to do with SEO?
Kiva has a very strong, community driven ethos to lending. Groups of lenders form communities or “lending teams”. Here’s Intel’s Lending Team Page.
Today, I’d like to share an observation I made after analysing new back links acquired from guest blogging on Search Engine Journal and getting promoted to the main blog at SEOmoz. It’s really interesting how the more popular, high authority domains get copied (scraped) so frequently by other sites that have pagerank or are sometimes even functioning companies in their own right.
Could these scraper sites pass any value through their outbound links and as a consequence, can the process of guest blogging on well scraped sites be levered to work in your favour?
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