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if modified since

Using If-Modified-Since and better expired content to avoid 404’s

by richardbaxterseo on June 21, 2009

On Friday, Rand at SEOmoz asked: “Are 404 Pages Always Bad for SEO?”

Recently, though, Lindsay and I were faced with a tough call on a consulting project. The client has a site that receives a ton of search queries, many of which map to their category and subcategory level pages (which are more landing pages than search query pages, but also serve to address the search keywords). The client also has a number of search pages that have no content (either because they’re for mis-typed, nonsense or mis-spelled searches or because they simply don’t have content for those terms). Some of these pages earn links, some get a moderate amount of traffic and up until recently, they’ve essentially existed as error pages that resolve with a 200 code.

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