Matching user intent to the right organic landing pages – IBM Thinkpad
Getting traffic to a site through a vast portfolio of traffic driving, high value keywords is at the top of every search engine marketer’s priority list. That said, what if all that traffic is going to the wrong pages on your site?
While researching laptops this afternoon I decided to take a look at the IBM / Lenovo Thinkpads and compare them to some other machines I’d been looking at from HP.
Using the search term “IBM Thinkpad”, I blindly selected the first organic result:
A click that took me to a page I didn’t expect, until I realised I’d entered the site via the hardware drivers page:
