Today’s guest post is courtesy of our friend Jeff Orloff who’s been contributing to SEOgadget regularly over the past few months. If you haven’t read any of his recent posts, try reading “Ubuntu in the Office“, “Understanding Link Injections“, and “What Google’s Chrome OS Means for the Future of Computing“. On the subject of computing, Jeff’s actually a hardcore Linux / Ubuntu fan. That’s not to say he doesn’t have an interest in all operating systems. Today, he talks us through the steps required to install Google’s Chrome OS in a Virtual Machine on your Windows PC. Why install Chrome OS? As a digital marketer, it might be beneficial to have insight into projects outside of pure SEM that could one day affect the way we work. Take the Nexus One for example. Google are working on projects in many different industries that one day could impact our lives as fundamentally as organic search does today. To that end, it’s probably worth following these instructions and giving Chrome OS a try. Over to you, Jeff!
Our Nexus One arrived in the UK on January 7th last week. The fast delivery time was impressive, and the animations on power up showing off the quality of the screen satisfying. But what of the experience of using the phone and migrating from an iPhone? Is a Nexus One better than an iPhone? I’ve been with mine long enough to offer you my thoughts so far.
Image created by: Nestor Galina
I’d like to take the opportunity to wish you a Happy New Year and good fortune for 2010, and introduce Jeff Orloff back to SEOgadget who’s looking at how Google’s Chrome OS could impact the future of computing. Over to you, Jeff!
Google has hit the headlines recently with its announcement that netbooks running their browser based operating system, Chrome, will be on the market in the latter half of 2010. If Chrome OS lives up to expectations, it could have a huge effect on the future of computing. Below are a few things I think the Chrome OS can do:
Since talking to Dave at A4UExpo about using noarchive in your meta header, I’ve been interested in understanding if implementing an instruction to remove the cache link using the “noarchive” tag has any impact on your search engine traffic and rankings.
Photo by: acka47
As Dave puts it:
So the only reason I can see why I should leave the Google Cached link is so that other people can see what my website looks like in Googles eyes and why would I do that ?
Thought this was worth posting – a screenshot sent over by Jemima after going directly to Google.co.uk, she was presented with this setup dialogue:
You can see from the link in the top right hand corner that the Google homepage is its iGoogle guise.
I’ve never seen an automatic redirect to iGoogle’s homepage before – perhaps this is an attempt to get more users signed up to iGoogle? Note that Jemima was not signed in. Curious…
On the 24th of March, Google added a “Searches related to:” section on their search results pages and started to include longer snippets for long tail queries. Here’s their announcement:
Today we’re rolling out two new improvements to Google search. The first offers an expanded list of useful related searches and the second is the addition of longer search result descriptions — both of which help guide users more effectively to the information they need.
Here’s a quick thought though, beyond user considerations, would a search engine company like Google have any other motivation to enhance the search results pages in this way? Let’s put ourselves in the shoes of the searcher for a moment:
Check out these weird serps page results we found yesterday. A brand owning nearly the whole page for its own brand related query. I’ve not seen anything like this for a long time and now we can’t repeat the same results. If anyone saw the same thing yesterday I’d love to know what queries you used!
Here’s an idea for discussion. Is linking to your Google Local Business listing asking for feedback OK? Are other sites already doing this? I’d like to hear your thoughts…
According to David Mihm’s excellent Local Search Ranking Factors, “The number of reviews is a critical factor for both ranking and conversion.” I realise there are many, many other factors but I’m in agreement here, genuine, positive reviews are critical. So what if you need some genuine (and hopefully positive) reviews of your site / business to get started? Quite often those reviews don’t “just happen”, so, is it OK to invite customers to give you a review from your own website?
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