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Google SEO

Implementing named anchors to improve your SERPs

by richardbaxterseo on September 27, 2009

On Friday (25th September) Google announced their support for new features, using named anchors found in webpages that provide additional links in the search result page snippets, which allow users to jump directly to more relevant parts of a larger page.

In their first example, Google shows a result for “trans fats” in Google.com:

rich snippets example

And a “jump to:” link, which was first picked up by Rob at iCrossing on the 10th September, 2009:

jump-to-results-google

How does it work? According to Google Webmaster Central Blog:

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