Buying Old Domains For SEO (Experiment)
A few weeks ago I came across a nice summary from Rebecca on what strategy to use when you’ve bought an old domain. I admit, I’m pretty new to domain buying myself so I thought I’d go and play with some basic tools to see if I could come up with an easy way to find, evaluate and buy potentially valuable old domains.
Issues to be aware of
Before I start, be aware that most SEO’s I know feel that buying a domain, and changing the hosting, WHOIS, DNS and setting up a 301 all at the same time will “reset” the SEO value of the domain. I strongly agree with this. That’s not to say that some of the value eventually returns but I wouldn’t consider buying an expired domain to be an instant fix to any ranking problem.
