“There are two main reasons why news sites are reluctant to send readers away by linking to third-party content. First, you shouldn’t send people away or else they won’t come back to your site. Second, a page with links that sends people away has low engagement, which doesn’t serve advertisers well.”
Or at least, that’s how this article starts its opening paragraph, but Publishing2.com goes on to discuss the latest Nielson figures on news site engagement in the US in May and June 2007. At the top of the table, The Drudge Report is a conservative, U.S.-based news aggregation website run by Matt Drudge. The site consists mainly of links to stories from the US and international mainstream media about politics, entertainment, and current events as well as links to many columnists.
{ 0 comments }
Blog RSS Feed
Blog Posts by Email