Posts tagged as:

analysis

Using VLOOKUP to match keyword volume and rankings data

by richardbaxterseo on November 21, 2008

Ever needed to compare lists of keywords in different data tables and match corresponding values together? For example, matching keyword volume data to search engine rankings? Today we’re going to take a look at a really simple but powerful query in Microsoft Excel called VLOOKUP which makes that possible.

Here’s the definition of VLOOKUP from office.microsoft.com:

Searches for a value in the first column of a table array and returns a value in the same row from another column in the table array. The V in VLOOKUP stands for vertical. Use VLOOKUP instead of HLOOKUP when your comparison values are located in a column to the left of the data that you want to find.

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