Job title: SEO Specialist
Salary: £20-30k
Location: Isle of Dogs. London
Industry: Online betting
Company name: iBetX
Company website: http://www.ibetx.com/
Company Information:
ibetX is an upcoming online Betting Exchange, providing markets for Horse Racing, Football and all major sporting events plus Specialty markets such as Politics and Reality TV.
Job Description:
MAIN PURPOSE OF JOB
To maximise the return on investment from the business’s online programmes. You will be expected to drive relevant traffic and improve the site’s conversion rates and traffic ranking. To input into the development and implementation of the business’s evolving strategy.
Expected to lead change and work closely with External agencies, Marketing Communications and Product Managers, Product Technical Specialists, Technical Communications and key personnel from IT/Systems development.
Have a strong focus on metrics and how to measure the success of the programmes developed/deployed.
Experience in an online marketing background
Google Adwords professional qualification – either achieved or in progress would be a distinct advantage.
Advanced knowledge of SEO techniques. Must be strong in off page optimisation
Advanced knowledge of social search and community platforms
Knowledge of web analytics methods and platforms.
Experience in successfully implementing data collection pages, data files, html, email creative, etc.
Experience of delivering strategic and tactical improvements to the website with small and large budgets.
Strong technical and analytical skills.
Must be highly organized and self-motivated
Requirements
As an applicant for the SEO Specialist you will;
Have proven SEO experience within a commercial setting, preferably within a betting environment although applicants with experience managing multiple campaigns/sites within a client side environment will also be considered.
Be extremely technical and have the ability to implement SEO strategy both on and off page.
Have an interest in Social Media and Online Reputation Management (ORM).
Have excellent communication, written and interpersonal skills.
Have a genuine PASSION for Search Engine Optimisation (SEO) and Online in general.
Skills / Experience:
English language degree/ ‘A’ Level desired
3-4 years in Search Engine Optimisation
2-3 years copywriting experience
Ability to write in a clear, concise business language
Experience writing copy for online and offline materials i.e. brochures, emails, newsletters, case studies, press release, website pages, opinion articles and more.
An adaptable/flexible writing style
A project leader who is ambitious and is able to work with several ideas/opinions and transform these into one central piece of compelling copy/output
A peoples person who can build professional relationships both internally and externally
Someone who has a proven track record of turning copy into results
This is a job posting on SEOgadget.co.uk – a UK SEO company helping people and organisations succeed in search.
This vacancy is located in United Kingdom – please ensure you are eligible to work in this location before applying for the role.
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