Job title: Search Planner
Salary: £22,000 – £30,000
Location: London
Industry: Media agency
This vacancy has been placed
Company Information:
There are over 250 people who work at OMD UK. We like to think of ourselves as one of the most forward thinking, creative, effective and innovative communications agencies in the UK, plus we also work really, really hard to make working here as enjoyable as possible.
Our business philosophy focuses on people, product, profit – in that order. This translates into the belief that by making OMD UK the best place to work, with the happiest people, we will in turn produce the best work for our clients.
Our ethos is all about ‘Making Things for our people, for our clients and for our partners. This manifests itself in an attitudinal belief that anyone at OMD UK can deliver against, in whatever role they are playing in the agency.
In terms of our product, ‘Influence’ is our planning framework, process and a 10,000 strong market leading research study that leads the market in terms of approaching communications in a rapidly changing environment. When this planning framework is matched by one of the best and most tenacious buying teams in the UK, who consistently outperform the auditor’s norms, then we have the whole package in terms of planning and buying.
Job Description:
The role will involve working alongside the search manager to plan & deliver paid search campaigns across a range of blue chip companies in varied business verticals including travel, finance, retail & entertainment. Campaign metrics vary from DR to branding, so previous experience running & optimising campaigns of each type is preferential, but not a pre-requirement.
Search covers a multitude of areas online and as such the role requires the candidate to be proficient in the creation of search accounts, keyword & creative development, effective budget management & time management. A keen attention to detail is a firm requirement of the role and an understanding of the wider media mix is encouraged. Previous experience using Google display, mobile, local & content advertising platforms is advantageous as we use elements of this across the client base. As such this role is all encompassing and a great chance to get more involved in integrated cross media campaigns.
Areas of Responsibility:
- Be responsible for managing campaign budgets of up to £50k & optimise the campaign accordingly
- Manage & develop client relationships – first point of contact for client relationships
- Independently coordinate & manage projects alongside the search manager
- Develop & manage account strategy alongside the search manager
- Support client work and liaise with internal departments for cross media campaigns
- Coordinate & check client reports providing insight and suggest areas of improvement
- Manage & develop relationships with suppliers
- Coordinate & check monthly invoicing for all clients
- Ad hoc admin duties
Skills / Experience:
Our senior planner candidate is likely to be a driven and ambitious individual looking to make a name for themselves within a top 10 advertising agency. They will likely have 1-2 years experience in paid search covering bid management & reporting tools, campaign management, budgeting & planning and building client relationships.
The role reports into the search manager for the agency. The candidate will need to be a self-starter, someone who can deliver on their own, as well as work within a team. Working with other departments to plan & manage integrated media campaigns is involved, as well as working closely with the SEO department where applicable.
The candidate should possess strong MS Office (particularly PowerPoint & Excel) and be able to efficiently analyse & make recommendations from large sets of data.
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