Job title: Search Excellence Coordinator
Salary: £18,000-£22,000
Location: London
Industry: Media
Vacancy filled
Job Description:
This position will be responsible for various pieces of paid and natural search campaign/keyword research & development, set-up, management, and reporting. This is the “training ground” to learn and master search marketing and develop a search expertise that few ever obtain, with a primarily training focus for the first 3-6 months and a growing opportunity to work on several major online marketing campaigns over the first year.
Specific Responsibilities Include:
Client/Internal Data Analysis (15-20%)
- Weekly/Monthly/Quarterly results reporting
- Specific testing and report analysis
- Ad-Hoc client requests
- DDS entering before the 10th of each month
- Paid Search Campaign Development (70%, increasing over time)
- Coordinate with team members to develop campaign plans and strategies
- Develop, monitor and optimize keyword lists
- Write client creative
- Execute paid listing submissions
- Assess and suggest appropriate landing pages
- Perform client and industry research
- Develop and monitor bid strategies
SEO Research & Implementation (15-20%, increasing over time)
- SEO Research – Keyword, Industry, design
- Create client-bound research and execution documents
- Research and implement linking strategies
- Implement various SEO initiatives
Software Usage
- Experience working with Microsoft Office products
- Solid Excel/spreadsheet capabilities
- Knowledge of campaign tracking software a plus, but not required
Skills / Experience:
Qualified candidates will possess a Bachelors degree in Marketing, Advertising or Communications and have 1+ years of work/internship experience. Note: this is not a sales position and is computer intensive environment.
This person will also:
- Be a proactive self-starter
- Have a Marketing/Advertising background with a desire to work for a fast-paced, results-based company
- Possess general knowledge of direct marketing principles and strategies
- Have strong organizational skills being able to manage multiple projects at once
- Be confident in compiling & analyzing marketing data
Vacancy filled
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