Comments on: Search engine rankings are NOT useless

By: Simon

Simon — Fri, 23 Jan 2009 13:03:19 +0000

“Chewie! Take the Professor to the back and plug him into the hyperdrive!”

By: Abraham

Abraham — Fri, 23 Jan 2009 06:28:34 +0000

everybody are trying to make a higher PR for their site

By: Eduard Blacquière

Eduard Blacquière — Mon, 22 Sep 2008 15:24:20 +0000

@Richard
Good to hear you plot rankings data next to revenue per keyword data. Of course a change in rankings makes you wanna do SEO because of the revenue difference. But with personalization of serp’s the rankings will change more often, although that won’t necessarily reflect revenue changes.

@Peter
Of course general rankings give you a clue what to focus on, but that should also be reflected in your search engine traffic

By: peter caputa

peter caputa — Thu, 18 Sep 2008 23:23:08 +0000

I’m not saying anything new here, but the true metric to measure is # leads and # of customers and ultimately revenue and profit per keyword. However, knowing which of my keywords in my portfolio are ranking on the 2nd or 3rd page helps me prioritize content creation and link building around the keywords that will be easier to get to the top of the first page. Keyword rank along w/ search volume and competitive difficulty gives me a clue on what activities I should do to maximize my traffic in the short and long term. Checking rank is critical. Doing it manually would be crazy.

By: richardbaxterseo

richardbaxterseo — Thu, 18 Sep 2008 20:58:32 +0000

Hey Eduard! Thanks for dropping by..

We’re taking daily rankings positioning and plot that data directly to the revenue generated by the keyword. Would love to go through that in more detail with you at some point! Revenue per keyword is exactly the metric, but I tell you what – you only ever end up chasing the rankings when you see the difference in rev between position 1 and 2. I love SEO!

By: Eduard Blacquière

Eduard Blacquière — Thu, 18 Sep 2008 20:33:59 +0000

@Richard
Thanks for mentioning my article at Yoast.com! I didn’t say rankings are worthless However I did say that rankings are worthless when yoy rely on them only to determine the succes of your SEO.

You’re basically saying it in your post:

Rankings are revenue generators, and enterprise SEO’s are measuring revenue by organic keyword

That means that revenue per keyword is the metric to chase, not the ranking!

By: Internet Marketing Joy

Internet Marketing Joy — Thu, 18 Sep 2008 01:04:23 +0000

Rankings are very important especially in generating traffic to your site..but let’s not just focus on rankings but also let’s consider our site’s relevance and content.