The nice folks at Leeds SEO recently interviewed me for their SEO Bio series:
SEO.BIO is a regular feature on Leeds SEO; a beautiful creamy blend of SEO factoids and biographical tidbits from some of the most interesting, notorious or just downright friendly figures in our industry.
I’m not quite sure which category I fall into, hopefully a nicer one. Anyways, here’s the link to the interview if you haven’t come across it already.
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In case you haven’t noticed, SEOmoz have just published their Search Engine Ranking Factors for 2009:
Every two years, SEOmoz surveys top SEO experts in the field worldwide on their opinions of the algorithmic elements that comprise search engine rankings. This year features contributors from the US, UK, Canada, Australia, New Zealand, Iceland, the Ukraine, the Dominican Republic and many more.
I’m particulary glad to see the work live – the original ranking factors contributed significantly to my own development as an SEO, which is why I’m proud to be on the contributors list, amongst the people I have looked up to most in our industry for several years.
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Ever since I started doing SEO, I remember coming across “The Future of SEO” style blog posts, taking a punt at what the future might hold in store for Search Engine Marketers. Among some of the more recent posts on the topic, Rand at SEOmoz gave a lot of weight to user data and the social graph beginning to play a role, while, over at SES San Jose, experts discussed subjects ranging from search query refinement for better results quality, to understanding semantic intent in search queries and the mechanics of mobile search.
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Here’s a handy little tip if you’re looking for a better way to synchronise your RSS feeds between your work computer and the numerous other places you may read your RSS items (your iPhone and Ubuntu installation, for example).
For absolutely ages, I had RSS items to read in Outlook 2007 on my work PC, Netnewswire for iPhone, and Google Reader on my Ubuntu PC. As my feeds list grew I found myself skipping posts I’d already read while in search of new material to read. Not great.
The solution is based on Google Reader – and fiendishly simple to implement.
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Earlier this evening I decided it was high time I got another eye test, so I searched for “Specsavers” in Google.co.uk:
Anything out of the ordinary here? For me, yes! I was in Croydon this weekend and prior to leaving the house I carried out a few searches for the location of the party we went to and the hotel we were staying in later on. While searching, I added one of those locations to “my locations” in Google Maps.
It seems this now means that for a few brand searches, my most relevant results are based in sunny Croydon:
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Getting traffic to a site through a vast portfolio of traffic driving, high value keywords is at the top of every search engine marketer’s priority list. That said, what if all that traffic is going to the wrong pages on your site?
While researching laptops this afternoon I decided to take a look at the IBM / Lenovo Thinkpads and compare them to some other machines I’d been looking at from HP.
Using the search term “IBM Thinkpad”, I blindly selected the first organic result:
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It’s been almost exactly a month since Google’s Vince Update hit UK shores. Quite a few UK SEO blogs covered the update, and submitted their own hypotheses as to what ranking factors could be driving the change.
Matt Cutts answered a webmaster question regarding the Vince update on Youtube and tried to be as clear as possible that there had been a change, but that he wouldn’t nessecarily consider it an “update”, more of a “simple change”. Matt mentioned that it only affected a small number of queries, and told us in the video that Google doesn’t really think of websites in terms of “brands”. Instead, they were looking at factors such as:
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Recruiting new SEO’s to join your team can be pretty tough. Finding the time to run the interviews, booking the meeting rooms and reviewing the CV’s can be time exhaustive and slow. If you’re recruiting candidates who are relatively new to the world of SEO, why not try a group interview at first base to find your best people? It’s a great way to analyse how potential employees interact within a group and can really highlight the “attractive” skills such as communication, presentation and team interaction.
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Chris Silversmith writes “Should You Geotag Pages For Local SEO?” over at Search Engine Land today, giving a thorough overview of the hCard Microformat, its uses and possible alternatives.
In his post, Chris writes:
In the past, I’ve strongly recommended the use of semantic markup in the form of hCard microformats as a component of local search optimization. hCard allows contact info such as addresses and phone numbers to be disclosed precisely to devices that are able to read them.
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Living made easy is a website developed by UK non-profit organisation the Disabled Living Foundation (DLF), a charity offering free, impartial advice and information from their website about daily living equipment and other aspects of independent living for people with disabilities.
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