Putting together a team of the right people for great SEO is just one step towards reaching organisational SEO nirvana. In my post at Blogstorm I covered the concept of how great SEO starts with the right people, and what qualities you’re looking out for during your recruiting process. This post takes a step back and discusses the organisational layout of your team.
Design an SEO team before you start recruiting
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On the 24th September 2009, Google announced a revision of their Keyword Tool, the imaginatively titled “Keyword Tool (Beta)”.
As Barry reported that morning at Search Engine Roundtable,
Google has a beta version of a new keyword tool available in the AdWords console. To get to it, login to adwords.google.com, go to a campaign, click on opportunities (if you have that tab), then on the left bar, click on keyword tool. A “beta” link should be available for you to click on in the top paragraph.
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On Friday (25th September) Google announced their support for new features, using named anchors found in webpages that provide additional links in the search result page snippets, which allow users to jump directly to more relevant parts of a larger page.
In their first example, Google shows a result for “trans fats” in Google.com:
And a “jump to:” link, which was first picked up by Rob at iCrossing on the 10th September, 2009:
How does it work? According to Google Webmaster Central Blog:
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Search marketing industry stalwart Eric Enge has been in the technology business since 1982 as a qualified electrical engineer, computer software engineer, tech startup founder and expert SEO. After several years in software and hardware design, and co-founding Whodoweknow.com, he became President of his own company Stone Temple Consulting Corporation in January 1997.
Eric is one of the most prolific contributors to the search marketing industry, better known for a near endless list of interviews with search industry movers and shakers on Stone Temple, his research studies, his columns at Search Engine Land and Search Engine Watch. Eric is Co-Author in the forthcoming book release, “The Art of SEO”, alongside Rand Fishkin, Stephan Spencer and Jessie Stricchiola.
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Photo by: Macinate
Have you ever felt screwed because someone on the internet owns your beloved domain name? I can honestly say that I can sleep a little better tonight, since I acquired SEOgadget.com, the .com brethren of my beloved UK TLD, SEOgadget.co.uk.
How to buy a domain through using domain brokerage
I used SEDO, but there are a number of other recommended domain brokers to choose from. In the past, I’ve worked with services from Godaddy and Snapnames.com. I’d love to write about them all, but I only bought one domain this time so here’s how it worked with SEDO.
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Photo by stevendepolo
Some SEO’s argue that irrelevant links have long been detected and discounted by search engines, making related links an important part of your link building strategy. Do you really need large numbers of “relevant” links to get a site to rank for your top keyword?
No. As long you’ve built links on reasonably trusted, authoritative domains, and you’ve thrown in some (sometimes over) optimised anchor text for good measure, you can still rank. That’s not to say relevance plays an important role, but not as much as one as I had been hoping for.
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You (hopefully) remember a few posts on SEOgadget discussing HTML5 and the impact that structured data will have on SEO, and if you do, you’ll remember me banging on about my hcard implemention too. I’ve been convinced for some time now that Google’s attitude towards structured HTML markup is really starting to get serious, which is why today’s news is very exciting.
On this, the last meaningful day of Summer in the UK I say, thanks be to Google for giving us their Rich Snippets Testing Tool allowing even us mere mortals to view and tweak a rich snippet result after implementing a structured markup modification on a site.
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I’m delighted to be speaking at this year’s A4UEXPO at the Excel Centre, 13-14th October 2009. A4UEXPO London is Europe’s Largest Affiliate Marketing Conference and Exhibition. Apparently the organisers have limited the registrations this year to 1200 people, so, register soon to avoid disapointment.
On Day 1, I’ll be on a so far TBC SEO session panel moderated by Jon Myers, who as well as being a stand up guy is probably one of the best moderators in the land. On Day 2, I’ll be on the “Extreme SEO Moderated Debate” with Dave, Ciaran and Marcus Tandler.
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photo credit: slimygherkin
Whatever tools we have available for making sitemap diagrams and mapping architecture right now, just don’t seem to quite inspire. At least, that’s how I’ve been feeling. How do you take the site architecture design process to a more inspirational level through more creative visualisation?
Hoping to find an answer, and some sweet inspiration, I started checking out different ways to visualise and generate sitemaps on the interwebs. Along my travels I’ve found some really interesting site map diagrams and I’ve been looking at various methods to document site maps, using commonly (and less commonly) available tools.
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This year’s “Search Engine Ranking Factors 2009” from SEOmoz offered up a new metric alongside each ranking factor to measure the standard deviations of contributor answers. Basically, a percentage to define the range of disagreement / agreement alongside each answer given by the contributors.
Interestingly, the most contended factors were all negative ranking factors, activities likely to negatively impact your ranking:
Why were those negative factors more contentious than positive factors?
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