![The In-House SEO Agency Cycle [In House Tips]](http://seogadget.co.uk/wp-content/uploads/2009/11/lego-blocks.gif "Linkbuilding tool tips")
Photo by: wwworks
One of the toughest challenges for an in-house SEO, especially in a large organisation, is keeping a company wide awareness of existing SEO campaigns and communicating the need to respect SEO requirements throughout the web development, product and content lifecycle. Occasionally, we even struggle to convince cynical business owners to get started in a programme of Search Marketing.
I noted a comment made by an (ex) employee of American Airlines about the sheer complexity and number of stakeholders making changes to the website while reading this post on Econsultancy:
Photo by: m4rlonj
Here’s a quick and handy (and headsmacking) link building tool tip you should try the next time you’re link building for a client by using competitor back links data as a starting point.
We know that the “Competitive Link Finder” tool (or, “Link Intersect Tool”) offered by SEOmoz Labs offers insightful comparison on your competitors most powerful back links, with a useful notification if any of those back links are missing from your link graph. My tip involves using two tools offered by Labs to get the most out of your link building strategy.
Photo by: the russians are here
Microformats have been around for a while and there’s plenty of evidence that search engines wish to continue supporting the emergence of these standards in an effort to better dissect the web’s information. In fact, some known search engineers are directly involved with Microformat development.
Making sure there’s enough support for webmasters and SEO’s, Google have gone so far as to give tools to test Microformat implementations on webpages and there’s definitely a feeling from all of the search engines that structured data is part of their future.
Looking for inspiring ways to come up with domain names you’re probably never going to use? Today I learned that sellbuenosaires.com remains unregistered thanks to Godaddy’s local domain search service, GeoDomainMap.
Godaddy’s new service asks you to set a location and a keyword you’re interested in. Next, the tool combines nearby location names and the keywords you supplied and “checks the GoDaddy database of available domain names and returns those that are available”.
Sadly, the tool didn’t seem to be working quite so well for the UK this evening, though there’s still a very long list of domains ending with “SEO” available in the US for those people looking to emulate the good work of our friends at LondonSEO.
![[How to] use tables in MS Excel](http://seogadget.co.uk/wp-content/uploads/2009/10/using-tables-in-MS-Excel.jpg "[How to] use tables in MS Excel")
In my SEOmoz pro session last week I spent some time explaining the benefits of using Tables in Microsoft Excel. Gone are the days of broken formulas that once worked, and extending your cell range references every time you add new data in a spreadsheet.
Using this technique isn’t all that different to using cell references, and the outcome is a more agile and robust Excel, with an ability to manage your data faster making for a more time efficient experience. What’s not to like?
What are Tables?
From Microsoft Office Online [Overview of Excel tables]
The SEOmoz / Distilled Pro Seminar was, without a doubt, a hugely successful event. While the attendees eagerly await the publication of the DVD, I thought I’d provide a bit more background on some of the slides covering organisational SEO.
Planning Your SEO Activity for 2010
One of the key points I made at the conference was have a plan. By first listing your objectives, and making them compatible with the commercial metrics that drive your business, it’s far easier to construct a case to justify additional resource or agency support. In short, you’re creating a commercially driven SEO strategy, beyond simple traffic and conversion metrics. This post covers the primary stage of making your commercial SEO plan.
Returning from this year’s A4UExpo in London, We’re feeling a sense of inspiration and a renewed sense of vigour towards conferences in our industry. Shows like A4UExpo are great for the attendees, exhibitors and speakers. A really good conference can live a long and prosperous life, but why?
What makes attendees love a good conference?
- Great content
Meet the search engines Q&A at A4UExpo – session with:
* Matthew Trewhella, Google
* Dan Cohen, Microsoft
* David Naylor (?!)
This session went really, really fast – I’m going to cover points that (I feel) really added value rather than covering absolutely everything in detail. Here are some interesting slide pics from Dan Cohen of Microsoft, looking at http compression and conditional get use for crawl bandwidth improvement:
And this one, covering a high level case study of the techniques used to make MSN Video more search engine friendly (an AJAX based site):
Below we’ve got some (very bullet pointy) coverage of Dave’s SEO session (“SEO Strategies to Make a Splash”) at A4Uexpo London. Hopefully you’ll find some useful nuggets in the list!
Dave opened by defining SEO by the Wikipedia definition (which he hates 
. Each heading covers the slide title presented.
Skills needed for SEO
HTML & CSS are ablsolutely required.
An ability to see an angle on things – able to see opportunity in things and understand your market sectors.
You need a will to win (at all costs)!
Other skills and qualities
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