Job title: Online Marketing Manager
Salary: £Excellent salary and benefits package
Location: London, EC1
Industry: Online Travel
Job Description:
PURPOSE OF ROLE
A newly created position, we have a fantastic opportunity for an Online Marketing Manager to join our marketing team in central London. This role has global leadership for all online marketing activities.
The role holder will provide leadership to all SEO, PPC and Affiliate Marketing opportunities with a focus being on coordinating activities across target markets.
As the primary point of contact for agency support for all online marketing activities, this position also is responsible for ensuring that tactical investment yields revenue-driving results.
You will be joining an internationally recognised and winning travel provider!
DUTIES AND RESPONSIBILITIES
Development and delivery of an integrated online marketing strategy
Analysis of online marketing spend/activity effectiveness, with tactical changes based upon findings
Liaison with market managers to ensure that spending is localised to drive revenues
Accountability for conversion (driving revenue) or smaller direct sites
Engagement with agencies supporting online marketing spend
People management
Further aspects of the role are available upon application for this position.
Skills / Experience:
APPLICANT KNOWLEDGE, SKILLS AND BEHAVIOUR REQUIREMENTS
Educated to degree level, preferably in a business/analysis discipline
Working knowledge of people leadership
Significant online marketing experience, proven success with from managing campaigns
Travel/online retail working knowledge highly advantageous
Applicants should be customer-focused, have ability to influence at most organisational levels and demonstrate excellent written and oral communication skills
Ability to influence at all organisational levels across international boundaries
One...
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