I’ve just helped a very small reclaimed timber website get their first taste of SEO. Problem was the work allowed no additional development of the website, the budget was very, very small and the whole site is a single flash file. Ouch.
How do you optimise a one page flash website on an ultra low budget with no chance of changing the flash to a static HTML site? Fortunately, we all recieved a wonderful reminder of the value of <NOSCRIPT> tags from MSN’s very own Nathan Buggia at the recent SMX London.
In a situation where your content is invisible to search engines because of media rich files like flash, Nathan recommended creating what he called a “down level experience”. Here’s a screenshot from his “SEO for Web 2.0″ presentation:
By using the <noscript> tags, we’ve at least got the chance to add some meaningful, search engine indexable content. By taking this approach you can quickly and easily apply some beautifully tagged semantic HTML using H1’s, H2’s and even H3’s. Sweet!
Here’s the before and after of our example website:
Before:
After using the <noscript> tag:
I’ll return to this post and update you on the progress when the new SEO changes have been indexed and I can take a measure of the site’s ranking position. 
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