Natural Search Analyst (SEO) – iCrossing – £25k – London

Job title: Natural Search Analyst
Salary: £25,000
Location: London
Industry: Digital Marketing
Company name: iCrossing
Company website: www.icrossing.co.uk

Company Information:

Do you love innovative digital marketing environments? Would you like to help some of the world’s biggest companies bring their brands to life in search and social media spaces including Google, Yahoo! MySpace and del.icio.us, in a fast-paced, award-winning agency?

You will undertake all technical aspects of a search engine optimisation (SEO) campaign to maximise search engine visibility for a wide portfolio of blue-chip clients. While this is primarily a technical role requiring a high level of technical ability, such as understanding content management systems and web build experience, you will be an integral part of a professional marketing team; communicating bespoke SEO strategies and solutions to both internal departments and external clients.

Job Description:

You will be responsible for carrying out a wide range of SEO tactics, such as technical optimisation, link development and SEO copy writing. Regular support will be offered to internal departments and clients on fast developing ideas and research that has been investigated to meet client’s objectives and outperform your client’s competitors.

You will monitor, track and report on search metrics to determine market trends and customer search behaviour, both on a client’s website and through the search engines, resulting in an in-depth understanding of the client’s industry and target customer that can be fed back to copywriters, webmasters, or paid search departments to maximise the client’s campaign results.

Your regular day-to-day tasks will include pre-ordained deliverables to the clients, ad-hoc support, such as setting up new campaigns, reactions to changes in the search landscape and technical problems within the client’s websites.

You will also have the pleasure to work with some of the greatest minds in online marketing to create and share strategies and tactics on how paid search, social media services, web development and usability can work together to deliver an integrated campaign across all forms of online media.

You will report to your Natural Search Manager, but will work closely with a set of Account Managers to deliver the results of your campaigns at regular intervals.

Scope of Natural Search Analyst Role

• Provide technical consultancy to clients on all aspects of SEO including:
- Keyword research using a suite of tools
- Comprehensively research and analyse competitor sites and search results pages
- Produce and implement back link strategies through email, telephone and face-to-face discussions with 3rd party web site owners
- Production of technical change requests for a variety of site changes including:
>Internal link optimisation
> SEO technical analysis and evaluation
> Website architecture problems
> HTML and CMS optimisation
• Analyse the number of visitors to a website and their activity on the site using web analytics software
• Analyse campaign performance and report back with insightful recommendations
• Understand issues surrounding user experience, accessibility and information architecture
• Keep up to date with the latest industry developments

Skills / Experience:

You will possess:

• A keen interest in online and web marketing
• A good knowledge of business, including your clients markets and audience
• An understanding of what differentiates Strategy from Tactics
• Understanding of how search engines and websites work
• Analytical, logic and mathematical skills
• Great interpersonal and communication skills
• Ability to prioritise conflicting workloads and consistently hit targets
• A positive attitude to dealing with people
• Ability to work independently and as part of the project team to strict deadlines
• Capability to work hands-on to solve problems, with ability to generate ideas and solutions
• Strong listening and questioning skills
• Ability to keep and maintain confidential information, client information and internal products

Qualifications, Experience and Skills:

• A degree (or equivalent qualification) in computing, business, marketing, communications or related subjects.
• Proven experience online marketing. Ad agency or online marketing background a plus.
• Demonstrable experience of working within a web development environment
• Website Build – HTML, XML, Javascript, RSS, W3C, DDA,
• Web Administration- server maintenance, knowledge of analytics packages and internet protocols
• Programming – Visual Basic, ASP, Cold Fusion, JavaScript, .Net
• Proficient in Microsoft programs including Outlook, Word, Excel, and PowerPoint.
• Knowledge of Microsoft CRM software a plus
• Appreciation of Content management Systems (CMS) and dynamic URLs
• Good communication skills – show superior judgement and professionalism when corresponding with colleagues and clients.
• Demonstrate a proactive work ethic when managing numerous competing priorities in a fast-paced environment.
• Proven ability to accommodate evolving responsibilities and last minute changes.

Employer