Interesting Google homepage variant

Thought this was worth posting – a screenshot sent over by Jemima after going directly to Google.co.uk, she was presented with this setup dialogue:

You can see from the link in the top right hand corner that the Google homepage is its iGoogle guise.

I’ve never seen an automatic redirect to iGoogle’s homepage before – perhaps this is an attempt to get more users signed up to iGoogle? Note that Jemima was not signed in. Curious…