Incorrect marker in Google Maps can skew SERPS

By richardbaxterseo | Published February 6, 2009

You’ve probably seen (and read about) the “fix incorrect marker location” functionality offered inside the Local Business Center area of Google Maps. What I find amazing is how easily this map location can be positioned incorrectly regardless of the registered address.

fix incorrect marker location Google maps

Take this ranking for “SEO Consultant London” taken from Google.co.uk.

seo consultant london results

“W6″ is not located anywhere near Picadilly Circus. Is the incorrect marker skewing the result in the SERPS? If this got corrected, would the ranking disappear? I’ve contacted the site owner to see if we can get a test running.

2 Responses to “Incorrect marker in Google Maps can skew SERPS”

Leave a comment
  1. Ben
    Posted March 4, 2010 at 11:43 pm | Permalink

    This is still working for this chap – marker still in Piccadilly but adress still W6. Check maps.google.com for the above search. His website name has changed though – now thekettletheory dot com. Does Google ever penalise for placing map marker in wrong place??

    Reply
    • richardbaxterseo
      Posted March 8, 2010 at 8:49 am | Permalink

      So it seems! I note the local listing no longer appears, so that’s something!

Tagged as: