Head of Ecommerce – £60-80k Brighton

Job title: Head of Ecommerce – Search marketing specialist
Salary: £60,000-80,000
Location: Brighton Area
Industry: Travel Insurance

Job Description:

This market leading travel insurance company is looking to build a new ecommerce division in order to significantly grow brand awareness and online revenue. Inline with this goal, an exceptional new opportunity has arisen for an experienced Head of Ecommerce with a proven track record in Search Engine Optimisation and Search Marketing. Central to this role is enhancing the brand online and driving traffic through an aggressive SEO strategy as well as utilising PPC, affiliate and email marketing activity. Web content, usability, navigation and product promotion will be key to conversions.

Reporting straight to the MD you will be greatly influential to the company’s future, your primary objective will be to drive online traffic and maximise customer acquisition using your expert knowledge in search marketing. You will use all the marketing techniques available to you, focusing heavily on improving search engine rankings through natural SEO, PPC and affiliate activity (price comparison sites). You will work closely with the technical development team to improve the ecommerce platform, site design and user experience. Integral to this will be streamlining email marketing, e-newsletters and CRM. The success of your ability in the role will be judged by key performance indicators such as website traffic figures, conversion rates and revenue.

Analysis of the market is essential. You will review competitor activity and assess the web analytics and sales from the site to change the ecommerce strategy to reflect any trends. You will be a hands-on self starter, well organised and able to mix with a range of people. Success will breed success and this is an opportunity to build a team around you and become a key player in the business with possible share options.

This is a highly professional outfit, sociable determined and operating within comfortable, picturesque surroundings, you must have the ability to relate Ecommerce to the wider business and communicate clearly and concisely with all elements of the business.

You will be an engaging, inspiring figure with a strong ecommerce background primarily utilising search. This is an ideal opportunity for an experience Ecommerce Manager looking to step up to a head of role, a head of search looking for greater variety within an ecommerce function or, a head of ecommerce keen for a new challenge. Either way you will have a complete understanding of all the factors involved in developing and running a successful Ecommerce business.

This role will provide you with an excellent opportunity to take on the responsibility for fulfilling the company’s huge online potential, within a stimulating and rewarding environment.

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