Comments on: Google’s Vince Update – Brand or no Brand?

By: Lloyd Herrera

Lloyd Herrera — Sat, 19 Sep 2009 08:11:22 +0000

That methodology makes great in your sites to analyze. SEOmoz is giving this analysis latest new analysis. Well it is really great that Google treat us fair. But today I notice that Google are too slow to crawl or indexed your sites. Many Google users experienced these days.

By: richardbaxter

richardbaxter — Wed, 26 Aug 2009 19:48:16 +0000

Tell me about it – sort of wishing I'd collected this data before the update too. Oh well, there's always another update!

By: Vandrarhem Sverige

Vandrarhem Sverige — Sat, 08 Aug 2009 15:04:04 +0000

Well so much for Google treating everyone equal. Even if the big brands usually have quality content it doesnt mean they are more relevant. A big company with higher prices and crappy support and no much inlinks should not outrank a small company with lower prices on same products and a great support. That is not helping the customers at all.

By: Darryl Taylor

Darryl Taylor — Wed, 05 Aug 2009 12:10:21 +0000

Seems that the strong correlation reinforces what most of us already though, nice to see some solid figures on this though, thanks for the analysis!

By: Arnie K

Arnie K — Tue, 04 Aug 2009 16:42:45 +0000

Thanks for taking the time to put this info together and post it Richard. I think one key element is backlink domain diversity. Of course the quality of those domains matter too.

Gotta love Linkscape.

By: richardbaxterseo

richardbaxterseo — Fri, 31 Jul 2009 14:03:22 +0000

@Ralph – I’m happy for you to pass this on and the credit is appreciated.

By: Ralph du Plessis

Ralph du Plessis — Fri, 31 Jul 2009 14:00:19 +0000

great post and great timing! I’ve been promising my clients an overview and diagnosis of the update I’ve been rambling on about. You have very kindly given me a wonderful chunk of insight that I can couple with my own to something I would be delighted to receive as a client.
Obviously I will credit you and send you a copy if you want one.

My take on this and any other update is that it’s great. My biggest challenge is avoiding the temptation of playing dirty and buying my way up the rankings, but when a client wants quick results it becomes difficult because you KNOW there’s an easy way, but it’s risky.
I always advise my clients to invest in QUALITY content and a QUALITY digital PR strategy, but in these times, it’s hard to get the kind of financial commitment needed to execute properly on both.
If you do those to things, or can afford to do those things, your SEO will only improve as the search engine algorithms get more sophisticated.

By: Nick Stamoulis

Nick Stamoulis — Fri, 31 Jul 2009 13:44:24 +0000

I think for any online marketers this should not affect those who do things the right way. The right way is to grow a business online. Search engine rankings are just one ingredient in the over factor of building a business online that should consist of really branding yourself or what ever business you are working on.

By: Jonathan Stewart

Jonathan Stewart — Fri, 31 Jul 2009 09:18:20 +0000

Nice post – some really good analysis. It would be really interesting to plot these graphs for the same SERP before the Vince update, and see whether the gradients are different. For example, if you could chart the correlation between anchor text and position before and after Vince, then I reckon the relationship would be less pronounced now.

By: Peter Young

Peter Young — Fri, 31 Jul 2009 08:49:01 +0000

Great post Richard, absolutely spot on.

I dont think Vince changes anything in terms of focus (perhaps worth explaining further – ie links are still fundamenally one of the cornerstones of a successful SEO campaign), however it is perhaps more a case of combined qualititive and quantitive acquisition that is now important.

By: stuartpturner

stuartpturner — Fri, 31 Jul 2009 08:29:14 +0000

Really interesting post man, I love a good bit of data analysis and graphing!

It’s also good to see someone actually taking a sensible view on the ‘Vince’ update – it really is still all about links.