Comments on: Google Keyword Tool [External vs Beta] – What’s the Difference?

By: richardbaxterseo

richardbaxterseo — Mon, 26 Oct 2009 14:31:09 +0000

Hi Zac! Thanks for the kind comments. Indeed - I decided to leave out a review of the functionality as I mentioned, Google have done that quite ably over on their blog. That said, I also think they've done a nice job of the (new) tool.

By: Zac Zheng

Zac Zheng — Mon, 26 Oct 2009 14:20:33 +0000

Nice comparison of keywords volumes. However, you forgot to mention the other key features:

1) Categories – now able to select keywords within certain categories
2) Exact / Phrase / Broad in the same list, rather than having to choose between them with the old tool
3) Filter keywords box at the bottom left – able to display keywords containing certain words. This is a killer feature! Very useful for filtering out irrelevant keywords

I’m enjoying your blog!
Zac

By: richardbaxter

richardbaxter — Fri, 09 Oct 2009 11:10:29 +0000

No problem Steve, I'll drop you a line when it's done.

By: richardbaxter

richardbaxter — Fri, 09 Oct 2009 11:10:06 +0000

Fair point and I tend to agree David. I'm really glad they're splitting Mobile and Web based queries!

By: David

David — Fri, 09 Oct 2009 10:57:05 +0000

Nice work Richard.

It's really difficult to tell what the exact defintion of some of the measures as Google provides no or unclear guidance. My hunch is that some of the differences you are seeing are due to slightly differing measurements. I believe (but can't verify) that the beta tool;
- Splits out mobile queries
- Shows monthly average volumes for the last 12 months for local queries

Where as the old tool;
- Lumps together mobile queries with web-based searches
- Shows volumes from the latest month for local queries

By: SocialMan

SocialMan — Fri, 09 Oct 2009 10:46:16 +0000

Well, if you think that the previous Keyword tool was over-reporting it all makes sense.

By: Steve Morgan

Steve Morgan — Fri, 09 Oct 2009 10:04:52 +0000

Look forward to that "different blog post" you mentioned! Whilst I understand that keyword tool data is flawed from a prediction point of view the disparity between Google's own tools just highlights the FUD that is deliberately propagated.