Is there that much of a difference between ranking factors for Bing versus Google to justify all the efforts in “optimising” for both engines?
The first of a series of awesome panels at SMX advanced features Matt Cutts (Google), Janet Driscoll Miller (Search Mojo), Rand Fishkin (SEOmoz), and Sasi Parthhasrarathy (Program Manager, Bing) to explain exactly that.
Useful stats – Bing Vs Google
When Bing and Yahoo combine, the new engine will have around 30% market share (US), so it’s pretty key to start thinking about your traffic from a two engine world, if you haven’t already. Bing can “outperform” on certain metrics – the quality of the traffic, pages per visit, bounce rate is very high in comparision to Google. Read the full post...
Day one at SMX London 2010 was outstanding, particularly the SEO track. Rather than writing up individual session notes, I thought it might be nice to summarise a few of my favourite tidbits from the day.
In no particular order, here are some of my handy tips from SMX London 2010.
Keynote – Barak Berkowitz, Managing Director of Wolfram|Alpha
1) On Wolfram Alpha: Wolfram has a database of trillions of data objects. When a query executes, Wolfram creates a query result from multiple data sources and will calculate the results specifically for the query requested. Ever wondered about the ratio of the gdp of Japan to China? This query demonstrated what Wolfram Alpha call a “LIVE math”, where the actual result is calculated in real time. Read the full post...
This was the first year for SAScon and something tells me we’re very likely to see it happen again in the near future. The session content was great and the turnout was excellent with standing room only for nearly every session.
Opening the advanced link building panel, my presentation focused on the usefulness of using metrics to help understand specific rankings. I took the audience through the process of examing some of the data from SEOmoz Keyword Difficulty tool, using the Page Authority, Domain Authority and linking Root Domains values to attempt to understand the rankings for a specific keyword. Using pivot tables we examined the count of anchor texts containing our target term, and more importantly, the number of independent linking root domains containing our target terms! Read the full post...
Last week was a really, truly exciting week for me and SEOgadget and I just wanted to share some news that I’m personally delighted about. I will be working with SEOmoz as an Associate for the forseeable future. I’m just waiting for my “special badge” to get updated any day now.
Joining was not a difficult decision. The SEOmoz Team are a wildly talented bunch of people who have at some point likely influenced the way you’re doing SEO today. They certainly have in my case and much of the work I do today relies on Linkscape, Open Site Exploer or just general SEO knowledge I’ve picked up from the many blog posts published on their site over the years. I couldn’t imagine a more exciting opportunity in my professional life than being closer to that team, and my friends at Distilled. Read the full post...
Photo by: Optical illusion
2009 has been an incredible year for SEOgadget HQ. At the begining of 2009 SEOgadget, for me, was a place for me to express my views on SEO and produce articles that I hoped would add value to the community that has supported me for a long time.
In January 2009, I was still an in-house SEO Manager working for a well known travel company in the UK. One year later, SEOgadget is a Limited company with a growing and carefully chosen client base. I’m delighted with the progress this little website has made, and the opportunities it’s opened up for us along the way. It’s extremely important to note that a great deal of encouragement comes from the kind words of commenters and supporters and friends on and offline. There are too many names to mention, but your contribution and support is greatly appreciated! Read the full post...
Returning from this year’s A4UExpo in London, We’re feeling a sense of inspiration and a renewed sense of vigour towards conferences in our industry. Shows like A4UExpo are great for the attendees, exhibitors and speakers. A really good conference can live a long and prosperous life, but why?
What makes attendees love a good conference?
- Great content
It sounds obvious but it’s true. The speakers chosen to speak have an obligation to provide it, and the organisers have an obligation to choose the speakers who can. If attendees leave having learned new skills then the chances are they’ll have left sporting a smile. There is nothing worse than sitting watching a speaker work through slides that actually tell you nothing, or worse, talk you through the same points you heard last year. Content is king on your website and it’s king at a conference. Read the full post...
Meet the search engines Q&A at A4UExpo – session with:
* Matthew Trewhella, Google
* Dan Cohen, Microsoft
* David Naylor (?!)
This session went really, really fast – I’m going to cover points that (I feel) really added value rather than covering absolutely everything in detail. Here are some interesting slide pics from Dan Cohen of Microsoft, looking at http compression and conditional get use for crawl bandwidth improvement:
And this one, covering a high level case study of the techniques used to make MSN Video more search engine friendly (an AJAX based site):
Matthew Trewhella, Google Read the full post...
In the first of a series of 3 interviews with speakers at this year’s 
