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A few weeks ago we ran a competition to win a copy of the excellent “The Art of SEO“, recognised as “Best Search Engine Optimization Book in 2009″ by readers of Lee Odden’s TopRankBlog.
There were many entertaining and insightful entries, which made choosing one winner too difficult. So, I chose 3.
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The Art of SEO is a book authored by SEO and Digital Marketing experts, Eric Enge (Stone Temple Consulting), Stephan Spencer (Netconcepts) Rand Fishkin (SEOmoz) and Jessie C. Stricchiola (Alchemist Media). You can get a brief preview on Google Books, read several reviews, or admire the author’s achievement in being recently voted “Best Search Engine Optimization Book in 2009″ by readers of Lee Odden’s TopRankBlog.
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Search marketing industry stalwart Eric Enge has been in the technology business since 1982 as a qualified electrical engineer, computer software engineer, tech startup founder and expert SEO. After several years in software and hardware design, and co-founding Whodoweknow.com, he became President of his own company Stone Temple Consulting Corporation in January 1997.
Eric is one of the most prolific contributors to the search marketing industry, better known for a near endless list of interviews with search industry movers and shakers on Stone Temple, his research studies, his columns at Search Engine Land and Search Engine Watch. Eric is Co-Author in the forthcoming book release, “The Art of SEO”, alongside Rand Fishkin, Stephan Spencer and Jessie Stricchiola.
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A really useful technical search engine optimisation reference book. I bought it for my development team back at 4MAT – ended up pinching it when I left it was so good!
For ASP.NET developers or project managers / SEO’s with technical experience this SEO reference book provides a solid guide to established SEO development techniques..Particulary, the guide to url rewriting (with particular attention to ISAPI rewrite) was extremely helpful. Many little gems (such as the easy way to handle lower case redirects) came out of this book.
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