After attending a few days at SES London it has become clear that there’s a small, but growing interest in the use of Microformats in the SEO community. A few folks asked me where they can learn more on the subject, to which my answer is: read John Allsop’s (Excellent) Microformats: Empowering Your Markup for Web 2.0.
This post looks at a few small Microformats that you might be using already…

There’s been a continuous and very useful flow of writing on the web around the subject of techniques and products using HTML5 and structured data recently. The use of structured data in front end web design is a favourite subject of mine, an interest that more frequently influences recommendations in our SEO consulting. Recently I discussed the subject with a client and while it may be impractical to rush off and start rebuilding your website in glorious HTML5 today, there are numerous things you can do to improve the markup of your web pages, actions which perhaps will inspire learning and ideas for how the future version of your website should be built.
It’s always fun to speculate what the future holds for us, and this morning I’m going to take a look at an emerging trend that I believe will affect the way SEO’s work in the future, HTML5. We’ve already covered some of the early details of HTML5 and how it will affect SEO, at SEOgadget, but we’ve not yet had the chance to review and bookmark specific examples of HTML5 in the wild.

Photo by: Mango Escobar

Photo by: the russians are here
Microformats have been around for a while and there’s plenty of evidence that search engines wish to continue supporting the emergence of these standards in an effort to better dissect the web’s information. In fact, some known search engineers are directly involved with Microformat development.
Making sure there’s enough support for webmasters and SEO’s, Google have gone so far as to give tools to test Microformat implementations on webpages and there’s definitely a feeling from all of the search engines that structured data is part of their future.
You (hopefully) remember a few posts on SEOgadget discussing HTML5 and the impact that structured data will have on SEO, and if you do, you’ll remember me banging on about my hcard implemention too. I’ve been convinced for some time now that Google’s attitude towards structured HTML markup is really starting to get serious, which is why today’s news is very exciting.
On this, the last meaningful day of Summer in the UK I say, thanks be to Google for giving us their Rich Snippets Testing Tool allowing even us mere mortals to view and tweak a rich snippet result after implementing a structured markup modification on a site.

Photo: AsGood
Ever since I started doing SEO, I remember coming across “The Future of SEO” style blog posts, taking a punt at what the future might hold in store for Search Engine Marketers. Among some of the more recent posts on the topic, Rand at SEOmoz gave a lot of weight to user data and the social graph beginning to play a role, while, over at SES San Jose, experts discussed subjects ranging from search query refinement for better results quality, to understanding semantic intent in search queries and the mechanics of mobile search.
Chris Silversmith writes “Should You Geotag Pages For Local SEO?” over at Search Engine Land today, giving a thorough overview of the hCard Microformat, its uses and possible alternatives.
In his post, Chris writes:
In the past, I’ve strongly recommended the use of semantic markup in the form of hCard microformats as a component of local search optimization. hCard allows contact info such as addresses and phone numbers to be disclosed precisely to devices that are able to read them.

How will HTML 5 and XHTML 2.0 affect the way we do search engine optimisation?
According to xhtml.com “The competition to become the next markup language for the Web is heating up.” So I’ve learned, “heating up” can be loosely translated to 7+ years development, an expected delivery of 2012 (if at all), and a lot of arguments along the way. What am I talking about? XHTML 2.0