Our friends at Enquisite have just launched a new link building tool to their existing analytics user base called “Linker”. The email we recieved this morning goes a little something like this:
Enquisite Linker combines the proven logic behind an online dating service with the concepts of social networking to streamline your link-building campaigns. Webmasters, marketers, and search marketers interested in improving their web sites’ visibility across the Internet continually express frustration to us of the difficulty around linking strategies. It’s been incredibly hard to find all the relevant web sites and web pages to link to for outbound links; and, it’s incredibly frustrating for business operators to manage the process that is time and labor intensive to acquire inbound links. Enquisite Linker solves these problems in a simple and elegant manner.
Photo by: m4rlonj
Here’s a quick and handy (and headsmacking) link building tool tip you should try the next time you’re link building for a client by using competitor back links data as a starting point.
We know that the “Competitive Link Finder” tool (or, “Link Intersect Tool”) offered by SEOmoz Labs offers insightful comparison on your competitors most powerful back links, with a useful notification if any of those back links are missing from your link graph. My tip involves using two tools offered by Labs to get the most out of your link building strategy.
Photo by stevendepolo
Some SEO’s argue that irrelevant links have long been detected and discounted by search engines, making related links an important part of your link building strategy. Do you really need large numbers of “relevant” links to get a site to rank for your top keyword?
No. As long you’ve built links on reasonably trusted, authoritative domains, and you’ve thrown in some (sometimes over) optimised anchor text for good measure, you can still rank. That’s not to say relevance plays an important role, but not as much as one as I had been hoping for.
Today, I’d like to share an observation I made after analysing new back links acquired from guest blogging on Search Engine Journal and getting promoted to the main blog at SEOmoz. It’s really interesting how the more popular, high authority domains get copied (scraped) so frequently by other sites that have pagerank or are sometimes even functioning companies in their own right.
Could these scraper sites pass any value through their outbound links and as a consequence, can the process of guest blogging on well scraped sites be levered to work in your favour?
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