SEOmoz have just released an exciting update to their keyword difficulty tool. The new version of the tool gathers data from the Google Adwords API and Linkscape to help get a more detailed understanding of the SEO challenge involved with targeting a specific keyword ranking. I’ve been super lucky to get an early view of the tool and in this post we’ll take a first look at it and use exported data to get a sense of how competitive some search engine rankings can really be.
Read the full post...
For SEOgadget clients, most of the SEO work they receive from me is delivered at the end of a heavily data driven process. If you’re feeling a shift towards data driven SEO too, then the chances are using pivot tables and charts in Excel is a near daily part of your SEO consulting activity.
At some point we all have to up our game, especially with Excel and general analysis skills, so at the SEOmoz Pro Training Seminar late last year, I gave a step by step tutorial on how to make a beautiful chart based on an Excel Pivot Table. Read the full post...
![[How to] use tables in MS Excel](http://seogadget.co.uk/wp-content/uploads/2009/10/using-tables-in-MS-Excel.jpg "[How to] use tables in MS Excel")
In my SEOmoz pro session last week I spent some time explaining the benefits of using Tables in Microsoft Excel. Gone are the days of broken formulas that once worked, and extending your cell range references every time you add new data in a spreadsheet.
Using this technique isn’t all that different to using cell references, and the outcome is a more agile and robust Excel, with an ability to manage your data faster making for a more time efficient experience. What’s not to like?
What are Tables?
From Microsoft Office Online [Overview of Excel tables] Read the full post...
Getting traffic to a site through a vast portfolio of traffic driving, high value keywords is at the top of every search engine marketer’s priority list. That said, what if all that traffic is going to the wrong pages on your site?
While researching laptops this afternoon I decided to take a look at the IBM / Lenovo Thinkpads and compare them to some other machines I’d been looking at from HP.
Using the search term “IBM Thinkpad”, I blindly selected the first organic result:
A click that took me to a page I didn’t expect, until I realised I’d entered the site via the hardware drivers page: Read the full post...
Throughout the next few days I’m going to try to summarise and cover off the key points raised at this years SMX advanced. First session is “Keyword Research Artistry”. I must warn you, last night was a blast and I’m still feeling a little jetlagged, so please forgive any typos!
Keyword Research artistry
I walked into the session a little late, but I think I managed to get a great snapshot of the first presentation. Christine Churchill gave a great summary of some useful tools such as:
Tweetvolume Read the full post...
Has anyone had problems installing MSN’s Adcenter Intelligence plugin for Office Excel 2007?
I’m getting this error on install:
The zip downloaded fully – so the package that cannot be found (vstor.exe) is in the folder. I’ve got the correct version of the MS .net framework and I’m running Office 2007 pro.
Can anyone offer up a solution to this?
