How To Install and Use IIS Search Engine Optimization Toolkit (IIS 7.0)

by danielbutler

We think the IIS Toolkit is absolutely awesome!

Image credit: Lumaxart

This post will provide a step by step guide on how to install the powerful IIS 7.0 toolkit from Microsoft, and show you some of the many cool features which can open up a whole new world for extracting information from a website (we are talking about a Xenu link sleuth beater here!).

Please note: IIS 7.0 is only compatible with Windows Vista or Windows 7

The program is quite simple to install but it certainly isn’t one of the most obvious, and when you need a helpful guide there isn’t much about, so here’s something to help get you started…

Find Orphaned Pages From Your Sitemap.xml File with Excel and IIS Toolkit

by richardbaxterseo

For a little while now I’ve been wrangling with an interesting problem in site architecture diagnostics. Do I have any orphaned pages on my site, and how do I find them?

Frequently, web developers will write code to generate an XML sitemap that will include all URLs in the database, linked to or no. How can we use this fact to our advantage?

tools

Image credit: Nick Johnson

I thought I’d share a strategy using Excel to extract all the URLs on your site, comparing them to the raw export from the amazing IIS Toolkit. (PS – word is that Daniel’s writing a “how to” for IIS, including the installation…)

Google’s Underlying Plan for HTML5 and Rich Snippets

by danielbutler

When we look to the future of the internet and how SEO is evolving, what can we expect to find on the agenda in the not so distant future with regards to website mark up?

Oh so quiet
Image credit: Dominicspics

Well, no one can truly predict the future but by looking at recent past developments we can certainly find a general trend that we are all starting to follow. In my first post as an seo consultant at SEOGadget I will be looking into the use of HTML 5 and (Richards favourite) Micro Formats.

Search Engine Visibility As a Metric

by richardbaxterseo

There’s always been a ton of debate surrounding the value of search engine rankings. While I don’t always value single ranking metrics for certain SEO activities, I value ranking data highly for keyword and competitor research. Aggregate ranking data can also provide a view of the health of your website – something I take quite seriously!

knives forks spoons

Image credit: James H

What is search engine visibility?

“Search engine visibility” is a term I associate with a metric, largely because of the ranking checker (Advanced Web Ranking) we use, but also because of a KPI in my last “in-house” role. Before you write off this metric as useless, let’s look at how it may be calculated, why that calculation can be valuable and where it can let us down.

Site Performance After Hosting Upgrade

by richardbaxterseo

The last week of July was a very painful week for this website. Our previous hosting company was having a world of difficulty through an ongoing Denial of Service attack and, combined with a particularly alarming security breach, it was time to leave. Despite lengthy periods of outage and a slow ftp connection, I managed to migrate the site to a new host and get the DNS sorted by the 30th July 2010.

I thought I’d share some interesting data which should encourage us all to rethink our hosting from time to time.

Average time taken to load SEOgadget.co.uk in seconds (monthly)

average monthly performance of SEOgadget page load

Simple Testing Strategy for Microformats Implementation

by richardbaxterseo

clowns and stormtrooper

Image credit: KennyMatic

If you’re playing around with SEO based Microformats recommendations for your clients, you might have considered how exactly to test and present those recomendations. What things can you do before sending off an SEO consultation document with Microformats change requests to make you feel confident that your recommendations will work, should Google begin parsing your Microformats in to the search results pages?

The very simple answer is to set up a test page all of your own, and demonstrate the validated test to your target audience. Here’s how:

Lessons Learned: Building Simple SEO Tools

by richardbaxterseo

Almost a month ago, we released the anchor text tool, a simple URL by URL anchor text analyser that plugs in to the Anchor Text Linkscape API.

tomatoes are unrelated to SEO tools

Image credit: arclients

If I’m honest, the tool was as much a learning device for future tool development as it was an opportunity to give something back to the community. I definitely think there’s a ton of scope for other SEO folks out there to experiment with building their own SEO tools without any formal development skills, and I think that they should!

On that note, let me share some learning and explain how the tool was built.

Keyword Research Guesswork With Legacy, Adwords and API Tools

by richardbaxterseo

test tubes

Image credit: Håkan Dahlström

Yes, you read the title of this post correctly. Keyword research data accuracy can be extremely difficult to gauge, even with access to the best keyword research tools. Today, I’ve been testing the output of our (internal) Google Adwords API tool. Having the tool allows much faster automation of large keyword research projects for SEOgadget clients, but I’m still interested in the differences between the API data, the public legacy Google Adwords tool data and the new Google Keyword Tool data.

SEOgadget Gets a HTML5 Upgrade

by richardbaxterseo

The past few weeks have been pretty awesome. Regular visitors to the site may have noticed a reduced rate of posting on the site, largely owing to summer holidays, the construction of a new anchor text tool, recruiting our first staff and a HTML5 project.

html5 valid

I’ve written about HTML5 and SEO before, but it’s nice to have your own examples, so I’m delighted to show off the first version of SEOgadget in HTML5 – take a look at the source code!

Analyse Your Anchor Text With The SEOgadget Anchor Text Tool

by richardbaxterseo

There hasn’t been as much blogging activity on this site in the past three weeks. For good reason, I’ve been on a (much needed) holiday after a mind blowing first 6 months of the year and, upon my return, I’ve been building a new toy.

picture of pretty cubes

Image: Jared

You can now analyse your anchor text with the SEOgadget anchor text tool.

Analyse your top 10 anchor texts and image links to a page, domain or subdomain

The public version of the tool is free to use and if you find it useful, please give feedback.

anchor text tool

Powered by LinkscapeFeatures

  • See your top 10 anchors to any URL